The Running Wine Mom

Kimberly Li, the owner of L'Ange, shares her journey of starting the company and the unique features of her products. She discusses the challenges and rewards of running a business, including the increasing costs and the decline of small businesses. Kimberly also talks about the expansion of L'Ange's product line and the excitement surrounding it. She emphasizes the importance of resilience and maintaining a fitness routine for mental and physical health. Kimberly shares her parenting style, which her kids describe as laissez-faire, and offers advice to other parents to trust themselves and their love for their children. Finally, she discusses the inspiration behind starting L'Ange. L'Ange was started by Kimberly's cousins in 2016, but she took over during the pandemic. The initial mission was to bring back traditional muslin fabric for baby products. L'Ange uses a medical-grade packaging that is waterproof and airtight to ensure the products remain clean and free from contaminants. The towels are made with a puffer weave technique, which prevents snagging and creates a more comfortable user experience. Kimberly selects the materials for the products through multiple levels of inspection. She incorporates customer feedback into product development and constantly strives to improve each batch. The most rewarding part of running the business is seeing customers continue to use and enjoy the products. L'Ange plans to expand its product line, including a hooded poncho towel and apparel made from muslin fabric. Kimberly also emphasizes the importance of supporting small businesses and incorporating a human aspect into the company.

🔗 Links Mentioned:
- L'Ange Baby
- @langebabyusa
- @therunningwinemom_